June sees record rents but signs market pressures easing: Goodlord Mortgage Strategy

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Rents spiked across the country in June, according to the latest Goodlord Rental Index.

As the market moves into its busiest period, month-on-month rents were up by over 3%, including a major spike in the South West.

Rental price averages are now 3.2% higher year-on-year. Voids shortened in most regions, highlighting increased demand.

The average cost of rent in England rose by 3.2% during June, the highest month-on-month increase recorded by the Index this year.

This takes the average rental price from £1,226 in May to £1,265 in June – a rise of £39 a month (or £468 a year).

However, the rise was not evenly distributed across the country. Greater London, the North East, and the North West all saw rises of between 2-4%. But the South West recorded a major spike in prices with rents up by a huge 14%.

Interestingly, the region saw a month-on-month rise of the same level – 14% – during June 2024.

Two regions recorded a dip in average prices. The East Midlands and the West Midlands both saw rents reduce by slightly less than 2% compared to May’s prices.

Once again, the index shows a marked year-on-year rise in rents – up by 3.2% from £1,225 in June 2024, to £1,265 in June 2025. All but one region recorded a year-on-year increase, with the most significant jump seen in Greater London, where prices are up by over 5% compared to the same time last year. This was followed by the South East, which recorded a year-on-year rise of over 4%.

However, there are signs that the pressure is easing and that the rate of year-on-year increases is starting to slow – June’s year-on-year rise of 3.2% (i.e. compared to the same time last year) marks the fourth consecutive month of decreasing year-on-year rent inflation.

This indicates that, although month-on-month price rises continue to set new highs, the pace of year-on-year rental inflation is beginning to moderate.

Commenting on the latest figures Goodlord chief executive William Reeve said:

“The data is showing us two really interesting forces at play. On the one hand, we’re seeing rents hotting up as we enter summer – all signs point to there being a new rental price record set this season. However, on the other hand, the narrowing of the year-on-year rental rises shows us that some of the long-term heat is starting to seep out of the system.

He added: ““This could be an early indication that supply and demand is beginning to recalibrate, although the upcoming passing of the Renters’ Rights Bill – which is unpopular with landlords – could potentially spark a buy-to-let sell off that tips the balance back in the other direction.”


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