Tipton and Coseley Building Society has appointed former Hodge Bank national account manager Jason Newsway as its new director of sales and marketing.

He will be responsible for sales, marketing, product development and customer retention, reporting to the lender’s chief executive Richard Newton.

Along with his role at Hodge Bank, Newsway has also previously held head of intermediary positions at Principality Building Society and Sainsbury’s Bank.

Newsway says: “As we ease out of lockdown, and the economy starts to recover, intermediaries will undoubtedly be looking to lenders for more flexible lending solutions. I strongly believe that as a regional building society the Tipton is ideally placed to offer solutions the market will be looking for.

“It is now my job to further raise the profile of the society by building upon the solid foundations they have in place and working closely with intermediaries to understand how we can continue to evolve and meet their lending needs.”

Newton says “Jason brings extensive experience of the intermediary market and is an excellent addition to our team, I’m looking forward to seeing how he developments our mortgage offering in support of our growth plans for the society.”