
Be the expert in all things house and home with these Top Home Improvement Trends for 2021. Whether it’s making major or minor updates or introducing updated aesthetics into home paces – these trends will give you insight into what today’s homeowners are looking for.
- No Place Like HomeThere is a newfound appreciation for and focus on what’s most important in life – family, health, and home.
- Invested in Home ImprovementMajor shifts in time spent at home is accelerating investment in major (and minor) home improvements.
- Fleeing to the Suburbs Millennial urban-dwellers are resettling to the suburbs in search of more space and closer proximity to loved ones.
- Aging in PlaceBoomers and multigenerational households are updating spaces to allow for ‘aging in place.’
- Return of the NeighborhoodReconnection with their neighborhood has homeowners investing in backyard and porch improvement which support everyday relaxation and kids play.
- Calming ScentsMore women will invest in diffusers and candles which bring a sense of calm and self care to home spaces.
- It’s the Little ThingsDesire for creating more personalized (and private) home spaces is boosting demand for window treatments.
- Lightening UpLighting sales are trending as homeowners create modern, energy efficient, tech smart and productive home spaces.
- Fresh CoatsWhile ‘smaller weekend’ painting projects spiked last year (front doors and accent walls), interest is now shifting to more expansive projects.
- All About DIYHomeowners are using their newfound confidence, skills and tools to take on DIY painting, refurbishing furniture, etc.
- Getting PersonalMore time at home – and new home sales –is boosting demand design and décor items which bring a more personalized vibe to homes.
- Outside InAs desire for healthier homes has women filling their homes with plants and ‘living décor.’
- Inside OutIn search of additional space and safer environments, homeowners are investing in outdoor ‘living spaces.’
- All About OrganizationDecluttering and organizing continues as women seek to minimize stress and support multifunctional spaces.
- Multi-Purpose SpacesWith many homeowners anticipating working from home permanently, many are investing in home offices, fitness areas and study spaces.
- Spending on StorageWomen are showing a willingness to investing high quality storage solution which deliver style and function.
- Smart Tech ExcitementSmart Home tech is moving mainstream as women become more confident in its benefits and ease of use.
- Sought-After Smart ProductsWomen are most interested in self-install smart home solutions that boost streaming, safety and cost savings.
- Concerns & ConsiderationsWomen continue to be concerned about smart tech’s potential impact on their family’s privacy.
- Catering to Her KitchenA renew commitment to cooking and eating at home has more families exploring kitchen upgrades.
- Restroom Re-DoIncreased focus on self-care (and accommodating more crowded home spaces) is boosting bathroom re-dos.
- The Why Behind the BuyDurability, value and flair will continue as the most critical purchase influencers.
- The Ease of E-CommConvenience, savings, and product variety will support online shopping for home goods.
- Omnichannel ImportanceWith retail selected most often as the preferred home goods shopping environment, foot traffic will surge as more shoppers are vaccinated.
Source: 2021 Meredith Data Studio