Mortgage and financial planning network Rosemount Financial Solutions has appointed Hereford Wealth and Financial Planning as an appointed representative (AR).

Hereford Wealth and Financial Planning was set up by Alistair Fitt, who was previously a partner at Hereford Pension, Investment and Mortgage Centre — a directly authorised business. 

Fitt, who has 20 years’ experience in the industry said: “After spending my entire career in financial services working under two directly authorised firms, moving away was not an easy decision. My clients trust me and I needed to feel the same sense of trust in a network.

“Rosemount’s reputation for providing a personal feel and supportive culture aligned perfectly with my views. They have a progressive and innovative outlook to the business and towards financial services in general.”

Rosemount Financial Solutions CEO Ahmed Bawa, CEO adds: “We have put a lot of work into providing bespoke support for our ARs, ensuring that whether they are an established business or a new firm Rosemount is on hand to deliver what they need.

“[Fitt] has extensive experience in financial services, so it’s gratifying he has pinpointed Rosemount as the right principal for his business.”