With the tie-in, leads, contract details, updates and more from the Total Expert customer engagement technology offering are automatically loaded into Empower.

At the same time, customer information and data like loan status milestones as well as approval and closing dates, which reside on Empower, instantaneously update contact records in Total Expert.

"Lenders that connect Total Expert with the Empower LOS can deliver personalized customer journeys at scale like never before,' said Joe Welu, CEO of Total Expert in a press release. "This integration provides loan officers with high-quality data faster so they can deliver the right message to the right customers at the right time."

The initial agreement between the two companies was announced on April 23, 2024. In the time following the announcement, and especially since last September, interest rate movements have been volatile, leading to refinance boomlets, with some looking for better new and current customer engagement tools.

The pattern of quick rate drops followed by equally rapid movements higher is expected to last throughout the year, especially around the uncertainty regarding the U.S. economy.

On the afternoon of April 21, Zillow's rate tracker had the 30-year fixed-rate mortgage at 6.99%, extremely close to the 7% level; some in the industry commented regarding the April 17 Freddie Mac Primary Mortgage Market Survey they were happy it stayed below that psychological benchmark.

"This two-way integration will help lenders move faster with exceptional insights to stay ahead of consumer expectations," said Sean Dugan, who recently became the CEO of Dark Matter Technologies following the retirement of Rich Gagliano, who is now executive chairman. "We prioritized Total Expert's leading platform because we believe this will be a powerful partnership that provides for our clients."