Robathan has worked in the insurance industry for the past eight years, holding senior roles at firms including AXA, NFU Mutual and SunLife.

Prior to that, he worked in the travel industry with Virgin Holidays.

Robathan’s most recent role was head of digital campaigns at Animal Friends Insurance.

Brendan Devine, chief executive of Ceta Insurance, said: “Having a strong marketing strategy is crucial as we continue to develop our extensive panel strategy and move into new markets.

“James has worked on successful campaigns for some of the biggest names in the market, and we are confident that his extensive experience and knowledge combined with his belief in the Ceta offering, will play a key role in driving the business forward.”

Robathan added: “It is an exciting time to be joining Ceta and start to build a brand and marketing strategy that will help the business and our partners forge even stronger relationships with customers.

“I’m passionate about insurance and the important role it can play in protecting the things that are important to us, so it’s great to be part of a talented team with ambitious plans.”