Fryer joins after a 25-year career with Lloyds and TSB; his most recent role was as senior mortgage manager, performance and operations, in the TSB branch network.
Bryce has been at BuildLoan for over five years as national relationship manager, looking after BuildLoan’s network, mortgage club and broker relationships, which he will still retain responsibility for in his new role.
Bryce started his 30-year at the Derbyshire Building Society.
Raymond Connor, group chief executive of BuildStore, said: “The advent of the Help to Build Equity Loan scheme is an exciting time for the custom and self-build industry.
“So it’s fantastic news that we have been able to continue to strengthen our senior management team with these appointments to ensure we are well-positioned to support the growth in the sector.”
Fryer added: “I’m thrilled to be joining BuildStore at such an exciting time, ahead of the launch of the Help to Build scheme.
“My focus will always be on delivering brilliant service and advice to customers, so that they can build their dream home in the most cost-effective manner.”
Bryce said: “It’s great to be a part of the next exciting chapter of BuildLoan’s success and I look forward to leading the teams that help brokers deliver the best mortgage solution for their customer.
“I understand the challenges that brokers face, having been one myself, and use this knowledge to deliver market-leading support for them.”
