Paterson has previously held roles as director of sales and marketing at Ceta Insurance and Assurant Solutions as well as managing director of Source Insurance. His role will include growing the business across new and existing markets.

He said: “Enduralife is an impressive business and I am really excited to be joining at this important time.

“I am looking forward to working with a talented team of people to drive growth in the business and help Enduralife realise its potential. Now, after a couple of tough years, people realise what is important to them and the need to protect it.”

Founder and Director of Enduralife, Damian O’Connor, added: “Enduralife has grown over the last eight years into one of the most respected Life and Critical Illness brokerages in the UK.

“The time is right to continue that growth and widen our sights to new markets, products and services. We are delighted that Kevin has agreed to take on the challenge at Enduralife and look forward to seeing what his experience, vision and leadership can bring to the team.”

Enduralife is based in Farnborough and the City of London and provides non-advised life and critical illness products to consumers.