The Conservatives have lost nearly half of homeowner votes, according to polling from estate agency Jackson-Stops.
In 2019’s General Election, homeowners accounted for 38% of the Conservative voter base, whilst today this figure sits at just 19%.
In a national survey conducted by OnePoll reaching over 2,000 respondents across the UK, analysis shows that overall, homeowners are planning to vote Labour in this month’s general election (30%) – a stark change from 2019 where the greater majority of homeowners voted Conservative (38%).
This fall in votes amongst homeowners is especially interesting since the Tory party has traditionally been viewed as the party of homeownership.
Commenting on the research, Jackson-Stops chairman Nick Leeming said: “We are observing an interesting shift in the voting patterns of homeowners, with more indicating support for Labour in the general election.
“A fall in votes driven by homeowners is especially fascinating given the Tory party has historically been known as the party of homeownership. Whether Conservative voters just feel disenchanted more generally, an appetite for change is clearly evident.”
He added: “Labour’s commitment to tackling the housing crisis appears to resonate strongly with voters. Indeed, 27% of respondents highlight the delivery of more affordable and social housing as crucial for improving the housing market.”
