What kind of clients do you wish to attract?

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Many realtors tend to define their ideal client in terms of demographics (location, income, age, etc..), but for this question we invite you to think about the psychographics of your ideal client. When you focus on psychographics, you're thinking about the character traits and the aspirations of the people you wish to serve. 

As an example, at Mad City Dream Homes, we aim to attract people who are generous, hardworking, and humble. People who strive to be a positive influence in their day-to-day relationships and in the wider community. 

We focus on these traits because they're in alignment with our own values. We've learned our work is more fulfilling and meaningful when we serve and become friends with people who are a positive influence on us. 

So, how can you attract your ideal client? 

You can start by getting clear on the character traits and aspirations that you wish for yourself, by writing them down on a notepad or in your journal. Once you're clear on your own traits and aspirations, it's a matter of being the person that you wish to be, and exploring the interests that you wish to pursue -- in community with other people. 

For example

You can join a club that is centered around one of your hobbies. You can sign up for a class that helps you explore a new area of interest. You can become active in a volunteer organization that serves a cause near and dear to your heart. You get the picture. Over time, you will develop friendships with people who enrich your life and who also become your clients. 

But what about marketing? How should you market yourself in order to attract your ideal client? 

Your approach to marketing will become clear when you lean into the traits and aspirations that you hold for yourself. 

  • If you are someone who strives to be generous, then your marketing should be more about the needs of your audience than about yourself.
  • If you're someone who strives to be hardworking, then your marketing should be ongoing and consistent, like clockwork.
  • And if you're someone who aims to be humble, your marketing can include stories of how you use your vocation to serve others and be a positive influence in your community. 

There is no one way to approach your career in real estate, but getting clear on the type of person you wish to be, and the type of person that you wish to attract, can lead you to fulfillment and prosperity over the long run. We're always happy to meet with agents who want to talk about their approach to real estate. Just reach out to Dan or Amanda when you're ready for a conversation.