Grimley, who was formerly at TrustPilot and WeWork, will lead the creation of a cohesive interconnected commercial strategy for the end-to-end software provider.

Indeed his previous roles involved him consolidating his knowledge and expertise in integrating SAAS technology into businesses to disrupt ‘traditional’ sectors.

This will be something he will continue in his career at Smartr365 as he assists the business in its objective of bringing sophisticated technology to the ‘famously hesitant’ mortgage industry.

Smartr365 said Grimley would be focusing on excellent customer success processes to ensure users get maximum value from the platform both during and after their initial purchase.

Bringing together his experience in sales, marketing and customer success, Billy will also lead a reorganisation of the commercial side of the business.

This will involve streamlining processes and resource allocation, ensuring that Smartr365’s industry-leading team are operating as effectively as possible to deliver value for users.

Grimley said: “The main issue facing the mortgage industry is that the technology has often been overlooked when it comes to innovation and development.

“I’m excited to be working with a company that focuses on leading these changes and streamlining the mortgage process for brokers and their clients.

“The mortgage market is resting on their laurels and traditional views; it’s time for a shake-up. Smartr365 is well positioned to be the market disrupter and the driving force for change, helping companies grow by harnessing SAAS technology and breaking away from their dated methods.

“I look forward to working with everyone at Smartr365 and our many industry partners to achieve this.”

Conor Murphy, CEO of Smartr365 said: “Smartr365 has always been differentiated from the rest of the market by our tech-first approach and our commitment to delivering great customer service for both our users and their clients.

“It’s essential that every part of our team shares that ethos, and Billy fits the bill perfectly.

“We’re excited to get going. Billy’s extensive experience of SAAS technology and customer success models will be a great asset to Smartr365’s growth as we continue to focus on delivering an unrivalled broker platform”