With price growth well below the rate of earnings growth and a steady decline in mortgage rates, affordability constraints eased somewhat, helping to underpin buyer demand.

The first-time buyer share of house purchase activity was above the long run average, supported by easier credit availability, with the share of high loan to value lending (i.e. with a deposit of 15% or less) reaching its highest level for over a decade.

House prices over the year have evolved broadly in line with Nationwide’s expectations. Annual price growth slowed steadily from 4.7% at the end of 2024 to 2.1% in the middle of 2025 and then to 1.8% in November. As a result, prices were close to the all-time high recorded in the summer of 2022 as the year drew to a close.

Annual house price growth in Northern Ireland outpaced the rest of the UK by a wide margin, averaging 11% in the first nine months of the year, almost four times faster than the 3% recorded in the UK as a whole and more than double the 5.1% recorded in the next strongest performing region (the North of England). This strong performance mirrored that in the border regions of Ireland over the same period.

Despite these significant price gains, house prices in Northern Ireland are still around 6% below the all-time high recorded in 2007, while UK prices are almost 50% higher over the same period. As a result, the price of a typical home in Northern Ireland is currently around 79% of the UK average price, while in 2007 it was around 25% higher.

Wales broadly matched the wider UK trend in 2025, while Scotland saw a marginally stronger rate of house price growth.

London was the weakest performing region in the first nine months of the year with annual growth averaging 1.3%. This was part of a wider trend that saw house price growth in the northern regions of England outpacing the southern regions. As a result, the price differential narrowed to its lowest since 2013. The average price of a home in northern regions of England is now almost 58% of that in the southern regions, well above the lows of around 48% seen in 2017.

Looking forward to what we can expect in 2026, Nationwide’s chief economist Robert Gardner commented:

“Looking ahead, we expect housing market activity to strengthen a little further as affordability improves gradually (as it has been in recent quarters) via income growth outpacing house price growth and a further modest decline in interest rates. We expect annual house price growth to remain broadly in the 2 to 4% range next year.

“The changes to property taxes announced in the Budget are unlikely to have a significant impact on the market. The high value council tax surcharge is not being introduced until April 2028 and will apply to less than 1% of properties in England and around 3% in London. The increase in taxes on income from properties may dampen buy-to-let activity further and hold down the supply of new rental properties coming onto the market, which could in turn maintain some upward pressure on private rental growth.”

NAEA Propertymark president Mary-Lou Press  said: “Nationwide’s report mirrors what many Propertymark member agents saw throughout 2025, a resilient housing market despite higher mortgage rates and subdued consumer confidence. Improving affordability, as earnings growth outpaced house price growth and access to higher loan-to-value mortgages increased, has helped sustain buyer demand, particularly among first-time buyers.

“Significant regional differences remain, with stronger growth in Northern Ireland and parts of the North contrasting with weaker performance in London and the South, reinforcing the need for housing policies that reflect local market conditions.”

She added: “Looking ahead to 2026, house price growth of 2 to 4% is realistic as affordability continues to improve gradually. However, further tax changes affecting landlords risk reducing rental supply, which could maintain upward pressure on rents. A balanced approach is needed to support buyers, renters, and long-term housing supply.”