Lately it's feeling like the "spamming and cramming" from marketers has reached an all-time high. Or all-time low, depending on how you look it. Politicians, non-profits, realtors, mortgage lenders, restaurants, and any company with an app...they're using any and all means to disrupt our attention.
For those of us who are in sales and marketing, we have so many better ways to approach our work. Here are just a few of them:
- Choose to be a business that stands for something.
- Lead with generosity.
- Focus on relationships.
- Adopt a long-term, servant mindset.
- Invest in our clients.
- Be professionals.
- Earn more trust.
- In short, stop selling and start serving.
By doing so we lead by example and model for each other that there is a better way.
