Unbiased raises subscription fees for advisers Mortgage Strategy

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Unbiased has announced an average increase of 7.5% to its subscription fees due to the rising cost of providing its services.

It is also making some changes to enquiry pricing.

However, the company has opted not to increased mortgage broker pricing as a result of “difficulties in the housing market”.

Unbiased said it has protected customers from mounting supplier costs during 2024, and continues to invest in its platform to help customers grow their businesses.

New features include mobile and desktop enquiry notifications, SMS verification on enquiries, increased account security and inclusive subscription credits.

Unbiased will shortly launch an integration with Intelliflo, an enhanced performance dashboard and a real-time ROI calculator.

An Unbiased spokesperson said: ”We’re pleased to report that over the past year, Unbiased has brought over £15bn assets under management (AUM) into the industry, 75% of which is from consumers who have never used a financial adviser before.

“We continue to partner with high-growth advisory businesses delivering consistent volumes of high-quality enquiries, enabling them and the industry as a whole to grow efficiently”.

Unbiased switched to a subscription-based model at the end of 2023.


Unbiased has announced an average increase of 7.5% to its subscription fees due to the rising cost of providing its services.

It is also making some changes to enquiry pricing.

However, the company has opted not to increased mortgage broker pricing as a result of “difficulties in the housing market”.

Unbiased said it has protected customers from mounting supplier costs during 2024, and continues to invest in its platform to help customers grow their businesses.

New features include mobile and desktop enquiry notifications, SMS verification on enquiries, increased account security and inclusive subscription credits.

Unbiased will shortly launch an integration with Intelliflo, an enhanced performance dashboard and a real-time ROI calculator.

An Unbiased spokesperson said: ”We’re pleased to report that over the past year, Unbiased has brought over £15bn assets under management (AUM) into the industry, 75% of which is from consumers who have never used a financial adviser before.

“We continue to partner with high-growth advisory businesses delivering consistent volumes of high-quality enquiries, enabling them and the industry as a whole to grow efficiently”.

Unbiased switched to a subscription-based model at the end of 2023.


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