PMS has signed deals with Acre, Smartr365 and Mortgage Brain to become its preferred CRM suppliers following a due diligence process.
Acre’s end-to-end mortgage intermediaries platform is available to PMS members for free until 30 June 2024.
Smartr365’s CRM will be available on enhanced terms to PMS members from March 2022, whilst CRM Brain, from Mortgage Brain, is currently in development and set to join the panel in the second half of 2022.
Richard Howells, chief operating officer at Sesame Bankhall Group, said: “Technology is core to any advice firm, as advisers look to meet the evolving and increasingly diverse needs of their clients.
“As part of our promise to PMS members, we have assembled an exclusive panel of the leading technology providers.
“These are the mortgage CRM solutions that we believe are best placed to meet our members’ business needs, not only today but in the future.
“Furthermore, we have used our scale to do what PMS has always done and negotiate enhanced commercial terms to make these solutions even more compelling and add further value to PMS members’ businesses.”
Justus Brown, chief executive and founder of Acre Software, added: “We are thrilled to have the recognition of PMS as we look to improve current broker processes and boost their deal conversion rates as the property market continues to thrive.
“Through this arrangement, we can provide brokers with innovative technology that reduces the steps between clients and their dream home.
“It is a major milestone for Acre to be recognised by the UK’s leading mortgage club and we look forward to working closely with PMS to deliver new ways of working for its DA member firms.”
