Man behind Opendoor meme rally sparks 176% surge in Better

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Shares of Better Home & Finance Holding Co. soared after Eric Jackson said his hedge fund had bet on the stock, echoing the retail-driven rally he kicked off in Opendoor Technologies Inc. in July.

Shares of the online mortgage company known as Better rose as much as 176% on Monday, triggering multiple halts for volatility, before paring gains to 47%. They've now gained more than 450% so far this year. 

In series of posts on the social-media site X, Jackson called the stock a "350-bagger," meaning he sees the shares hitting around $12,000 apiece in two years versus a close of $34.09 on Friday. That would give the company, worth about $521 million at the end of last week, a market value over $180 billion. He said his fund, EMJ Capital, was long the stock. 

As part of the bullish rationale, Jackson said Better's artificial-intelligence efforts will let it scale lending dramatically while keeping headcount low. He also said the firm is "growing faster than" blockchain-based credit company Figure Technology Solutions Inc. but trades at a significant discount based on expectations for next year's sales. Figure's shares are up around 74% from their initial public offering price after the company made its debut earlier this month. 

Better did not immediately respond to a request for comment.

It's the latest market-moving post from Jackson, whose bullish comments about Opendoor sparked a furious rally for shares of the online real estate platform. Opendoor's stock fell as much as 9% on Monday before paring declines. For the year, it's up more than 460%.

Opendoor became the first of a new crop of so-called meme stocks, and Jackson himself became something of a meme among online stock-market enthusiasts. For instance, his face was superimposed onto a photo of Keith Gill, better known as Roaring Kitty, the chicken-tender-loving investor behind the 2021 meme stock craze.

Jackson was a vocal critic of Opendoor's chief executive officer before Carrie Wheeler stepped down in August, following pressure from shareholders and online chatter doubting her ability to lead the company. Opendoor's co-founders also returned to the board earlier this month and Shopify Inc.'s Kaz Nejatian was named CEO.

"It's everything I could've asked for and more. It's a dream team," Jackson said after Opendoor announced management changes.


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