PSL partners with Webio for social media comms | Mortgage Introducer

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This partnership is the latest addition to the Phoebus Ecosystem Programme, which pulls together suppliers across a range of non-core services.

Richard Pike, sales and marketing director at Phoebus Software Ltd, said: “We are always undertaking due diligence in the market to find solutions that will add real value to our clients.

“As the leading account servicing software provider across the UK and Ireland, we have a lot of clients and prospects with arrears portfolios.

“The ability to allow our clients to communicate more efficiently across more channels can only be a positive for our clients and their borrowers.

“We look forward to working with Webio to create a market leading solution in this mission critical area.”

Mark Oppermann, head of sales and marketing at Webio, added: “We are delighted to be joining forces with the PSL team in bringing digital conversational messaging to their customer engagement journeys.

“We are excited about the prospect of delivering this engagement over the digital channels customers use daily, along with the ability to bring in automation for immediate and speedy customer responses whilst delivering huge business efficiencies and great customer experiences.

“With our Propensity Studio, the ‘one size fits all’ approach is no more.

“Highly personalised customer journeys driven by natural language understanding, customer intents and sentiment analysis determine how best to manage each customer interaction and that has been a real game-changer.

“Partnering with PSL is a great opportunity for us to work with an innovative team, to bring AI-driven technology that really does work.”