Nicholson brings with her a wealth of managerial experience from her previous position at Alexander Hall.

In her new role, she will contribute in helping LDNfinance to improve their operational effectiveness and growth in 2021.

According to the firm, Nicholson’s new role will be pivotal in co-ordinating the three key pillars of LDNfinance – residential, specialist and protection.

Anthony Rose, director of LDNfinance, said: “We are delighted to welcome Vanessa Nicholson to LDNfinance as our new sales director.

“With ten strong years of managerial experience under her belt, we are excited to work closely with Vanessa to shake up our internal systems and help us grow even bigger and better in 2021.”