Unique real estate, whether an avant-garde architectural masterpiece, a home with historical significance, or a property in an unparalleled location, holds a special place in the real estate market. You fell in love with your unique home for its one-of-a-kind features, so why isn’t it selling? Unfortunately, what led you to purchase your property might be the same elements holding it back. Unique homes captivate with their individuality, but selling them requires a different approach. Throw in a few odd quirks or simple flaws, and it can start to feel like you’ll never get the home you love off of your hands. Unlike conventional homes that fit neatly into market standards and comparables, unique homes demand a bespoke selling strategy, tailored marketing plan, and a keen understanding of the property’s distinct appeal. Fortunately, we’ve done a little homework to create a guide that will help you sell that unique home of yours. We spoke to some of the best real estate agents in the country and asked for their best tips on how to price a unique house appropriately and how to put together a targeted marketing strategy that leans into your home’s unique character. They came back with a clever approach to addressing your home’s quirks. Pair this advice with the help of a top-notch agent and you’ll soon have a buyer who’ll consider your home to be a once-in-a-lifetime find. No matter how unique your home is, it will still fall into a specific “unique home” category. There’s always something that ties your house to other comparable properties. For properties like The Flintstone House and The Whiteacre Residence, it’s the quirky architectural design that makes the home special. High-end homes get their one-of-a-kind qualities from the luxury features that few houses have. It might be the cold-plunge pool or spa amenities (like a private massage room) found in Sotheby’s International Realty’s 2023 Luxury Outlook report, Or maybe your home has unparalleled views, like these waterfront properties. For historical home owners, it’s the preservation of the past that matters. Maybe you’ve modernized your old-fashioned home, choosing to preserve only a few key vintage features, as did the owners of these converted churches listed on Dwell. Or your historic home is a perfect picture of the past, like this circa 1760, National Register-listed Glasgow house in Cambridge, Maryland.Know what makes your home a piece of unique real estate
