The Mortgage Lender Benchmark research helps lenders – whether they are banks, building societies, specialist or lifetime providers – understand what brokers really think about them and how they compare to their peers.

Run by Smart Money People, a financial services review and research firm, brokers are asked about lenders’ lending and eligibility criteria, speed of service and how they rate their technology and sourcing systems.

They are also asked what they like about each lender and how they could improve their services. Smart Money People then uses its proprietary machine learning algorithms to analyse the free text commentary left by brokers

Jacqueline Dewey, CEO of Smart Money People, said “The coronavirus crisis has seen the mortgage market whipsaw in recent months. As lenders weather this sea-change with varying success and are braced for more turbulence ahead, the Mortgage Lender Benchmark provides them with an actionable insight to better understand, and ultimately enhance their intermediary propositions.”

Smart Money People says that mortgage networks and clubs will also be able to better understand feedback left by their brokers and how it compares with the views provided by rival broker networks and clubs.

Over 460 brokers gave their feedback on 90 lenders as part of the last Mortgage Lender Benchmark report which was released in June 2020.

Alongside league table data, the study produced more than 40 pages of SWOT analysis on individual lenders, providing a unique broker insight of banks, building societies, specialist and lifetime lenders.

Brokers will receive a £10 Amazon voucher in return for sharing their thoughts. To complete the survey, brokers are to visit the website here.