Panorama Mortgage Group, parent company of several lenders focused on affordable homeownership, is rebranding itself to unite multiple brands under one name, it announced Monday.

All of the Las Vegas-based company's channels, including Alterra Home Loans and Travisa Financial, will go by SimplyPMG, which more accurately reflects the company's mission to guide borrowers through the loan process with simplicity and better pricing, according to a press release.

"The last 20 years have shaped our ethos and built the foundation of who we are today," co-CEO Jason Madiedo said in the release. "We know that change is constant, which is why we've spent the past three years intentionally preparing for what comes next. To reach our highest potential, we are bringing everything together under one unified strategy, one team, one name, one purpose."

The company is launching three distinct channels under the rebrand: 

• SimplyPMG.direct, a streamlined and online experience for borrowers;
• SimplyPMG.net, a connection to loan officers who provide personalized guidance;
• and SimplyPMG.Pro, a wholesale platform for broker partners.

"Change is constant in our industry, which is why we are entirely focused on building great products and creating a simpler, more efficient process," President Hector Amendola said in the release.As part of the rebrand, Fernando Ospina, who previously served as president of Alterra Home Loans, was appointed chief production officer across all channels, a company spokesperson confirmed. Prior to his time at Alterra, Ospina worked at Paramount Residential Mortgage Group as a sales manager and MLB Residential Lending as a mortgage loan originator, according to his LinkedIn.

"Our legacy has had a significant impact on the growth of homeownership for thousands of families and communities," Ospina said in the release. "Our purpose now is to simplify the journey and improve pricing, ensuring that the next generation of homeowners can build stability and long-term wealth."

Founded in 2006, SimplyPMG is an independent mortgage bank with a particular focus on offering affordable options for first-time homebuyers. The company's restructuring and effort to improve pricing comes as affordability struggles increase. 

Mortgage rates have been up and down this spring. The 30-year fixed-rate mortgage fell one basis point to 6.36% last week after consecutive weeks of increases.

Last summer, when rates hovered around 6.75%, Panorama launched Travisa Financial, a mission-driven wholesale and corresponding lender aimed at making funding available to first-time buyers. Travisa exclusively operated in third-party origination channels.

SimplyPMG was the latest of many mortgage companies to rebrand in the last year, including Planet in April and Onity Group in March.