A large part of selling a home happens online. In fact, for 41% of all buyers, looking online is the first step they take in their home search, and 100% of homebuyers use online tools at some point in the process. So whether you’re partnering with a real estate agent or handling the sale on your own, using the internet like a pro will get you the information you need to sell your home online.

As with any introduction, first impressions matter. The average attention span is 8.25 seconds, so your listing really needs to grab a potential buyer’s attention with great photos and an enticing description. Selling your house online or using online tools in the process helps sellers understand their home’s worth, reach potential buyers, find top-performing agents, and even sell their homes quickly for a competitive cash offer.

In this article, we’ll cover three home sale options and share some real estate marketing tips on how to prepare your house for online sale. And for even more helpful pointers, we caught up with Kurtis Becker, a top real estate agent in Kailua-Kona, Hawaii, who has sold 100% of the listings he’s taken on.