As part of the comprehensive equity release advice service, HUB will complete a full fact-find with customers to provide a complete picture of their financial position.

They will ensure customers are not missing out on any extra income from state benefit entitlements, as well as exploring alternative solutions that may be available to better meet the needs of the customer.

If equity release is suitable, HUB Financial Solutions will recommend products tailored to the needs of the customer.

Moneyfacts, which was launched nearly 20 years ago, is designed to be completely independent showing all the main financial products to customers. Its website attracts around 460,000 visitors each month.

Michelle Monck, head of digital at Moneyfacts, said: “From today our site visitors will be able to raise their questions and find out more about equity release by speaking with experienced and highly trained advisors at HUB Financial Solutions.

“This new link to HUB Financial Solutions is especially important as a significant proportion of our site visitors are the over-50s looking to get the best financial outcome, including from their property.”

Meanwhile, Simon Gray, managing director of HUB Financial Solutions, said:  “To be selected by an organisation which has an outstanding reputation within the industry for providing price comparisons via their website is a strong endorsement of our reputation and service quality.”