Liverpool Victoria Financial Services Limited (LV=) has hired David Hynam as chief executive to replace Mark Hartigan. The appointment is subject to regulatory approval.  

Hynam boasts 30 years’ experience in retail financial services and has held a range of roles in the insurance industry.

He began his career at Barclays in 1992 working in a variety of roles. He then became chief operating officer (COO) at Barclays’ offshore business.

Hynam joined AXA UK in 2001 in a senior operations role, ultimately overseeing operations for the UK and Ireland.

He subsequently worked for Friends Life as group COO, leaving as UK chief executive officer in 2013.

In 2014, Hynam joined Bupa UK where his most recent role was as CEO of Bupa’s UK and global markets.

LV= chair Simon Moore says: “In securing the services of David Hynam, LV= has acquired a truly market-leading chief executive. He is the ideal candidate to help LV= continue to build a strong and sustainable future as a mutual life and pensions business and that our mutual values thrive for the benefit of our members.

“David brings with him a track record of hugely successful leadership in the insurance sector, while his extensive experience working with distribution partners, intermediaries and brokers, means he is a perfect fit for LV=’s mutual business model.

“As well as his commercial and technical knowledge of the insurance sector and financial services, it is David’s values-driven approach and strong track record of business transformation and growth that makes him the right person to lead LV= into the next exciting phase of its future as part of a resurgent mutual sector.”

He adds: “Under my tenure, LV= will be a leading example of the value that mutuality can bring both to its members and wider society and David is going to be a very important part of that.

“I look forward to introducing David at our AGM in October, as his appointment marks a new era for LV=.  At the AGM I will also give an unprecedented address directly to our members so that they are the first to hear about the steps David and I are taking to demonstrate that transparency and fairness will be at the heart of our mutual business going forward.”

Hartigan announced his decision to step down in July after two years in an interim role.

He had agreed to remain in his interim role while the search for his successor takes place.

Hartigan will be leaving the business at the end of the month.