The acquisition will see 25 experts from Yourkeys, including chief execuitve Riccardo Iannucci-Dawson, join Zoopla.
Yourkeys provides remote buyer and seller onboarding, as well as sales progression tools for housebuilders to help them sell new homes.
This is achieved through their intuitive and real-time reservation-to-completion software platform that supports and streamlines processes, and provides transparency for all parties across the new home buying process.
Its software is integrated with all of the major housebuilder CRMs, Yourkeys said.
Charlie Bryant, chief executive of Zoopla, said: “When we recently announced our vision we made a commitment to providing our customers with the very best software and services.
“With the acquisition of Yourkeys we’ve absolutely done that. Their technology and the service they offer are truly best in class, providing a smoother, better and more comprehensive experience for housebuilders.
“Alongside the systems and software, more importantly we’ve acquired a true team of superstars, led by chief executive and founder Riccardo Iannucci-Dawson.
“We are thrilled that such a talented, customer-centric team has chosen to join the team here at Zoopla and I’m confident that they will help drive everyone at Zoopla to even greater heights in the years to come.”
Iannucci-Dawson added “This is an incredibly exciting next step for the entire Yourkeys team who are as passionate as I am about delivering tech transformation within the property industry.
“We’ve now found a home inside the most innovative property marketplace in the country and, together, we can fulfil our ambitions to transform the way properties are bought and sold.
“We could not be happier to join the Zoopla family and are looking forward to sharing the benefits of this alliance with our customers and partners.”
