Tibbits has experience in both FCA-regulated and non-regulated intermediary lending markets.
In past positions, he has spent time as national sales director and head of partnerships at specialist lender Central Trust.
As part of his new role Tibbits will report to Paul Ford, group commercial director, and will be responsible for helping the group target new markets and channels.
Ford said: “We’re delighted to welcome Shane to the Fluent team.
“He joins us at a time where we are looking to accelerate our growth strategy and build on our strong position in the market.
“He has the necessary experience and established relationships to support Fluent’s ambitious plans.”
Tibbits added: “I am delighted to join the group and am looking forward to working alongside the many gifted individuals that have been both clients and valued business partners for many years.
“The growth story of the last five years has been phenomenal and the use of technology alongside investment in people and expertise has been a winning formula.
“This year we’ll be targeting new markets and challenging established leaders across a number of business channels to maintain the momentum the business has carried into 2021.”
