Private Label has launched a suite of home loans aimed at “affluent professional borrowers”.
The lending brand owned by the Brightstar Group says its Rockstar Range features interest-only lending up to 90% loan to value, including into retirement, as well as taking a flexible stance on self-employment and complex income.
The firm will accept professional individuals with less than 12 months’ trading history “and other scenarios that frequently apply to affluent professional borrowers”.
It will also consider foreign nationals with less than 12 months in the UK for this range and will accommodate large loans over £5m.
Private Label, which provides bespoke loans for £500,000 or more, was relaunched in April under Paul Brett as project lead, who is tasked with working with brokers to identify opportunities not met by existing propositions.
He joined the brand after spending seven years at Landbay – and has worked in the mortgage industry for more than 30 years, for both lenders and packagers.
Brett points out that this range “will appeal to a wider range of intermediaries in providing solutions they can’t find elsewhere.
“The Rockstar Range of mortgages is our first launch in this next evolution of the Private Label brand.”
Brightstar Group deputy chief executive Bradley Moore adds that “this next tranche of lending for Private Label is a return to ‘true exclusivity’ with the end goal being to assist even more borrowers with complex scenarios.”
Private Label was a well-known packager in the intermediary mortgage market from the late 80s to the early 2000s.
It was founded by Stephen Knight, Barry Searle, Simon Knight and Godfrey Blight and worked with several smaller, centralised lenders to design mortgage products.
The brand was bought by General Motors, which became GMAC-RFC, in 1998 and closed to new business in October 2002.
Brightstar purchased the business and domain in 2016, launching several innovative products, including an Airbnb offering and a credit repair mortgage, in July 2017.
However, the group later put the brand into “hibernation” while waiting for the right person to take it forward. It was revived under Brett in the spring.