Hall is set to join LSL from Legal & General (L&G) Mortgage Club, where he was head of broker relationships and propositions, bringing with him over 20 years of financial services experience.
Within his new role, Hall will lead and develop LSL’s new-build financial services businesses, including those owned by LSL and those that are part of the group’s distributor brands, PRIMIS and TMA.
Hall will be starting his new post in September 2021, and will report to Paul Hardy, commercial director at LSL Financial Services.
Jon Round, group financial services director at LSL, said: “Craig’s appointment will be invaluable to LSL as we drive the development of our new build businesses and further solidify our position in the new homes market.
“With Craig’s wealth of experience, we will be better able to strengthen our offering in this area, ensuring that brokers, developers, investors, and end-customers can fully utilise our services.
“We look forward to working closely with Craig as this element of the business continues to evolve.”
Hall added: “Joining LSL at such a crucial time in its growth journey is incredibly exciting and I am thrilled to be leading the development of its new build proposition.
“The new build market has undergone significant challenges during COVID-19 but is poised for growth over the coming years, and I am excited to work with the wider team at LSL to ensure it is well-placed to capitalise on the opportunities available in this area.”
