VitalityLife will allow clients who are suffering financial issues due to coronavirus to reduce their premiums for three months.

A reduction in premiums will come with proportional reduction in cover, however.

Premiums can be reduced by either 25 per cent, 50 per cent, or 75 per cent across all policies.

VitalityLife says that this will not affect commission for advisers and that no underwriting will be required when the cover reverts after three months.

Managing director Deepak Jobanputra says: “These are exceptional times and we remain committed to supporting our members during this pandemic and beyond.

“We hope this approach will provide our members with additional financial support during a time when we recognise they may need it most.”

LifeSearch chief marketing officer Emma Walker adds: “It’s great to see that VitalityLife is doing the right thing for customers during these extraordinary times.

“Many people will be struggling financially and may be tempted to cancel their insurance, so any reduction in premium while still staying covered will be a big help and ensure they remain protected if the worst should happen.”