In this newly created position she will take responsibility for developing the society’s profile and reach, providing brokers with additional access to Harpenden’s lending products and services.
She has joined following 15 years with Hinckley and Rugby Building Society, where she held underwriting, business development and sales roles, concluding as the society’s national account manager.
Raj Bains, director of operations at Harpenden Building Society, said: “We are delighted that Emily will lead our distribution and marketing function, ensuring brokers have good, ongoing opportunities to introduce their customers to our portfolio of lending products.
“Emily’s appointment illustrates our commitment to strengthening existing broker relationships and building additional, strong connections with the intermediary community.
“She brings considerable experience and knowledge to the role having worked in the building society sector throughout her career.
“Her appointment is just one example of how we are enhancing our service to brokers.”
Smith added: “I’m excited to be joining Harpenden Building Society.
“In what is a constantly changing and complex housing market there are significant opportunities for brokers to grow their businesses by working with an award winning specialist lender.
“I look forward to optimising commercial opportunities for both existing brokers and new partners too.”
