Legal & General Surveying Services has unveiled its new brand identity as Westmarq.

The business, which changed ownership in December 2025, has rebranded as part of its next phase of development.

It says the company’s new tagline, ‘The marq of intelligent lending decisions’, reflects the role Westmarq aims to play in helping lenders make smarter, faster and more confident lending decisions.

Westmarq will continue to provide valuation, surveying and digital reporting services to lenders, supported by its Property Decision Engine and wider data, audit and risk management capabilities.

Westmarq managing director Richard Sexton says: “Westmarq represents where we are going, rather than simply where we have been. We have a strong foundation of experienced surveyors, established lender relationships and deep technical expertise. We are doing is building on that foundation, combining it with better data, technology and a clear focus on the decisions our clients need to make.”

“Property lending is changing. The volume and quality of data available to lenders is increasing, technology is becoming more sophisticated and the properties being assessed are not always straightforward. The answer is not to choose between technology and expertise. It is to use both intelligently.”

“That is what Westmarq stands for. We want to help lenders make better decisions, faster, while retaining the professional judgement and quality that complex lending requires.”