This spring we're learning there are a number of you, who despite the pandemic, need to sell your Madison area home or condo. All of you have questions about how you can sell your home safely and successfully - to a solid buyer who offers a great price. What you may not realize is that it's entirely possible to attract multiple offers to your listing without any buyer setting foot in your home. How is this possible? Below we share a few best practices based on our work in this year's COVID-19 market.

How to attract competing offers through virtual showings

How is it possible to attract multiple offers without any buyer setting foot in your home? Here are a few tips, along with a few marketing examples from some of our recent listings. 

First, get to know your market and determine the best price for your home. 

We'll start off by discussing current market conditions and a smart pricing strategy for your listing. Depending on your price point and location, listings may be scarce in your area. If you choose your list price wisely, you'll be able to leverage that scarcity and attract competing offers from a group of highly motivated buyers. 

Next, start working on your staging. 

Next, we'll connect you with our home stager, Debbie Lea. Debbie will work with you remotely and make your home shine online when it's time for your virtual showings to begin. As part of your staging plan, Debbie may recommend purchasing a few accessories that will add color and warmth to your presentation. We can you help you order those items and have them shipped to your home. 

We'll create the marketing that will make buyers fall in love with your home.

Once you staging is complete, we'll produce the visual media and marketing materials for your listing. Your visual media will include eye-popping professional photos and and a slick virtual tour. Then we'll create beautiful marketing materials that highlight your home's features and upgrades, as well as the benefits of living in your community and neighborhood. Your marketing presentation will inspire and inform your buyers - and give them the confidence they need to write an offer without ever setting foot in your property. 

Professional photos

Depending on your listing, we'll include aerial and community photos, in addition to photos of your home. 

Professional virtual tours

There are several different technologies to choose from. We'll help you choose the one that's the best fit for your listing. 

Supplemental marketing materials

Feature sheets, floor plans and community info help buyers learn more about the benefits of your home and neighborhood. These extra marketing pieces give buyers the information and the confidence they need to write a strong offer. 

Then, let the virtual showings begin. 

This is where all of our planning, creativity, and hard work begins to pays off. Once we have several offers in hand we'll negotiate with all of your buyers and choose the one who offers you the cleanest offer and the best price. We'll also help you choose a buyer who has the financial security to make it all the way to closing. 

Do you need help planning for your Madison area home or condo sale?

We can help you think through the process and lay out a step-by-step plan for a successful sale. Even in this COVID-19 market, we can sell your home quickly and for top dollar, as we practice safety and social distancing.