Tilling has over 25 years’ experience in senior management roles with global retail brands.

She spent over 17 years working for Yum! Restaurants International across a range of senior marketing roles, culminating in her serving as global chief marketing officer for KFC.

Tilling is the founder and chief brand strategist at London-based brand consultancy Marketing with Insight, a non-executive director of Shaftesbury Plc and Camelot, and a trustee for The Guide Dogs for the Blind Association.

Tilling said: “I’m pleased to be joining a strong and successful member owned organisation that has consistently delivered on its purpose of providing Real Help with Real Life for over 155 years.

“How Yorkshire Building Society delivers this is changing as its members’ needs evolve and I’m looking forward to further developing the Society’s brand and digital channels to meet their needs.”

John Heaps, chairman of Yorkshire Building Society, said: “I’m delighted to welcome Jennelle to the board of Yorkshire Building Society.

“Her extensive experience in marketing, digital strategy and innovation as well as her senior leadership skills make her a valuable addition to our team as we progress the next stage of our development in a rapidly changing financial services market.”