Lowndes’ new role will see him develop the client services booking team and engage with advisers across the company, monitoring business sales targets and driving both revenue and protection sales growth.

He will also help recruit, develop and retain advisers alongside ensuring regulatory responsibilities and best practices are adhered to.

Based in South Wales, Lowndes joined the Just Mortgages team in 2011 working in various roles including mortgage and protection adviser, to divisional sales director and on to financial services director.

Commenting on his appointment Lowndes says: “I am very excited to be taking on this new role and to be part of the year on year growth in Just Mortgages.

Just Mortgages and Spicerhaart chief executive officer John Phillips adds: “With his skills, knowledge and experience, Gareth is the right man for the job to ensure we are maximising every opportunity, finding the right talent and always delivering that five-star service.”