If you’ve lived in Utah or Arizona for more than a few years, it’s likely you’ve seen some unusual real estate billboards featuring slogans like “Keep the equity, you filthy animal!” or “Friends don’t let friends pay crazy commissions.” Some past signs even sported 15-foot-tall faces of local listing agents. The brand behind these ads is Homie Real Estate, a company that’s been swinging the bat for a decade, hoping for a home run. They’ve struck out a few times but are still in the game. If you’re selling a home in these two states, you might be asking, “What does Homie Real Estate offer sellers? Homie is a discount real estate brokerage that charges a flat listing fee instead of a traditional percentage commission. Founded in 2015 in Utah, the brand was designed to make home buying and selling more approachable, hence the friendly name “Homie,” as if you had a helpful friend by your side. Originally, Homie pursued rapid growth, with bold marketing campaigns and plans to scale to 1,000 agents. After being sold and significantly downsized, it now operates with around 22 active agents and specializes in serving home sellers and buyers in two states, Utah and Arizona. Today, Homie is rebuilding under new leadership and is realigning its focus on sustainability and keeping fees transparent and affordable. Despite recent upheaval, Homie continues to offer home-selling listing support for a flat fee, including pricing services, MLS marketing, negotiations, paperwork, and closing assistance.What is Homie Real Estate?
