TwentyCi has launched Opportunity Signals, a new data-led solution.

The solution aims to help mortgage advisers and networks identify valuable business opportunities within their existing client banks, by alerting them when a client is approaching key points in their housing journey.

TwentyCi estimates that 4.6% of a typical mortgage adviser’s past clients will put their property on the market for sale each year, with a further 3% listing a property to let.

For an adviser with a client bank of 1,000, this represents an estimated 76 potential business opportunities over 12 months among clients they already know.

Opportunity Signals monitors the properties within an adviser’s client bank against TwentyCi’s daily UK residential property data, identifying when a client reaches a point where a mortgage conversation may be relevant.

This includes when a mortgage deal is approaching its end, when a property shows signs of being likely to come to market, when an online valuation is requested, when a home is listed for sale or to let, and as a sale progresses towards completion.

Each lead is supplied with a current property valuation and relevant property details.

Leads can be delivered through a daily data file or, via API, on the same day that the activity is identified.

TwentyCi head of sales and financial services and property John Price says: “Homeowners don’t necessarily wait until their fixed rate ends before deciding to move, and that can leave advisers missing out on business from people they already have a relationship with.”

“Opportunity Signals changes that by giving advisers a much clearer picture of what is happening with the properties owned by their existing clients. Instead of waiting for a client to get in touch, advisers can identify when a property is likely to come to market, when it is listed and when a mortgage conversation may be needed.”