Recognise Bank has appointed Ronelle Arbib as its new chief revenue & operations officer (CROO).

In the newly-created role, Arbib will bring together Recognise Bank’s lending and savings, operations, product and marketing functions.

The new structure is meant to let Recognise Bank identify and respond to market opportunities more quickly, from developing new products and entering new markets and channels through to origination, completion and ongoing customer management.

Arbib has been with Recognise Bank for six years. She joined as head of customer experience in 2020 before becoming chief operating officer in 2022.

As COO, Arbib has overseen technology, data, change, product, HR and operations, alongside the end-to-end customer journey.

Recognise Bank chief executive Simon Bateman said: “Ronelle has played an important role in Recognise Bank’s development over the last six years and has a strong understanding of our customers and how the bank operates. Her appointment as chief revenue & operations officer is a natural next step as we position the bank for further growth.”

Arbib said: “Having been part of Recognise Bank’s journey for the past six years, I’m delighted to take on this new role as we enter the next stage of our growth.

“Bringing these functions together gives us the opportunity to look at the customer and commercial journey from end to end, from identifying what our brokers and customers need and developing the right products, through to origination, completion and ongoing support.”

Last week Recognise Bank joined the Bridging & Development Lenders Association as a lender member.