Rob Aberdein launched the new legal and professional services business, which is based in Scotland, with more than £1m of initial backing.

Aberdeins will focus on conveyancing as well as debt recovery, family law, corporate law for SMEs and other areas.

The firm aims to bring a host of tech developments and innovations to change the delivery of legal and other professional services, to better support private clients, lenders and businesses.

Although it is being created as a legal practice, the group is also gearing up for rapid expansion by creating and acquiring businesses in professional services areas, including estate agency, property letting, accountancy and financial services.

Rob Aberdein oversaw significant growth for Aberdein Considine, helping to grow its turnover by 400%, before becoming the youngest ever equity partner at English legal firm, Walker Morris.

He said: “The Aberdeins name will become an umbrella for a wide range of professional services, done differently.

“At its core will be legal services, but we are not just launching a law firm, we are about to deliver the biggest shake up to the Scottish legal scene in decades.

“The sector is awash in traditional firms that are top-heavy with partners whose main focus is on maintaining their income, while the work is often delivered by overworked junior staff. A generation of young lawyers no longer find this attractive.

“That’s before you even talk about the clients, who feel almost constant resentment at the perceived arrogance, lack of responsiveness and value for money they get from their legal firms. Many sectors of the profession have an image problem.

“Make no mistake, our intention is to be disruptive and we know that won’t make us popular with everyone. But this is long overdue. Others who promised change have ended up turning into exactly the kind of firm they set out to displace. That won’t happen with Aberdeins.”

The firm’s initial financial target is to achieve a turnover of £10 million by the end of 2022. The Aberdeins Board will be made up of a number of big names from Scotland’s business community and will be led by chairman, Tom Barrie, the former MD and owner of Currie European.

Aberdein thinks the timing is ideal to use technology to meet the changing demands of ordinary people and small businesses across law and other professional services, to ‘reflect the 2020s, not the 1950s’.

Inspired by brands such as Tesla and Monzo, Aberdein also thinks tech focus will be a key differentiator. As such, the firm will use app-based technologies to allow clients to deal with lawyers and other professional services, to access their documents and case files and to easily track real-time progress with the likes of property purchases.

Mr Aberdein added: “We want to be able to communicate very easily with clients and have all of that linked to third party services.”