Zoopla says its newly launched In Search ads generate a click-through rate that is more than five times higher than similar display advertising.

In Search ads are sold on the property portal’s listings search pages, which it says attracts over 120 million views per month.

It adds the advertisements, launched a month ago, are shown in line with listings to “match the look and feel of a listing, resulting in higher user engagement and a less intrusive ad experience for consumers”.

The ads are created and managed by Zoopla’s in-house team to “match the look and feel of the Zoopla website” which “provides less disruptive brand experience for consumers”.

The portal sells five ad slots per page at a flat monthly cost, which slides once more impressions are purchased.

Zoopla chief commercial officer Andy Marshall said: “The pandemic and the search for space has led to a range of homeowners deciding to enter the market including many second and third steppers and downsizers.

“As we look to support agents and housebuilders to capitalise on this momentum, the launch of In Search ads gives agents the opportunity to ensure they’re in prime position to capture the interest of these motivated homeowners.”