Elkington joins from Police Mutual, and has previously held senior positions at Legal & General, Virgin Money, RSA, and other financial services providers.

John Woods, founder and executive chairman of Moneyfacts, said: “The appointment of Andy Elkington comes at a pivotal time of growth for Moneyfacts Group plc.

“His strong connections across financial services will strengthen our client relationships as we bring new products to market and continue the fintech innovation that Moneyfacts Group plc has been pioneering for over 30 years.”

Elkington added: “I am thrilled to be joining Moneyfacts at such an exciting time to lead the existing sales and client relationship teams.

“No other company has done more in the provision of trusted data and fintech products for the UK’s banks, building societies and regulators.”