Pearson, who starts in his new role with immediate effect, will be responsible for all intermediary related activity and strategic planning.

He will continue to manage a team of telephone BDM’s and drive further positive development throughout the broker and customer journey from service and IT perspective. He will also join the Society’s senior management team.

Pearson has over 20 years’ experience in financial services predominantly working within the building society sector. He joined the firm in 2017 as a BDM and has been integral in building the Society’s intermediary proposition.

Loughborough Building Society chief executive Gary Brebner said: “Ashley has been a real driving force since the launch of our intermediary proposition and, alongside other key individuals, has helped to create some solid foundations on which we are looking to build. His market knowledge and relationships throughout the intermediary channels are second to none and we look forward to him and his team putting into practice the ambitious growth plans we have in place to further extend our lending reach in 2024 and beyond.”

Commenting on his appointment Ashley Pearson said: “Since joining the society, I have been single minded in building our intermediary proposition by successfully onboarding the highest quality adviser firms and putting a phased distribution strategy in place. We’ve also made a host of important IT and system changes behind the scenes and there are further developments in the pipeline which will help improve engagement, service, and support levels with our intermediary partners.”