Have you ever seen a magazine spread or online feature of a house and thought, is this place even real? That’s what you’re going for when you set out to take jaw-dropping listing photos. Your photos need to be so good that when your agent lists your home, the only thing buyers will be left asking is, “Where are my car keys?”

Real estate listing photos can make or break that vital first impression for home shoppers. According to the National Association of Realtors, about half of all homebuyers start their search online. Photos are your first and best buyer magnet.

But great photos do far more than just capture the attention of potential buyers. Their impact and impressions carry through into the transaction. The right images can dramatically improve the speed of the sale and the amount of your proceeds.

According to one study done by real estate photography company VHT Studios, top-notch photos can help your house sell 32% faster than a house with low-quality or average pictures. That’s not just for million-dollar mansions, either — the study took houses of all values into account.