Mortgage Advice Bureau has bought Dashly for £2.8m, a trading update confirms.
Recent Companies House filings reveal that Dashly founder Ross Boyd has resigned and MAB chief executive Peter Brodnicki has taken over directorship of the data firm.
In January last year, MAB announced a strategic investment in Dashly.
At the time, the broker said the move would focus on Dashly’s lending labs programme, which allows lenders to “design and distribute data-driven mortgage products more effectively”.
MAB said that the software “creates earlier opportunities” for intermediaries to advise clients on a broader range of products.
Dashly’s mortgage monitoring platform tracks over half of all UK mortgages, according to the firm’s previous reports.
Brodnicki said last year of the strategic investment that it was “the natural evolution of a partnership that has already delivered excellent results.
“Mortgage monitoring has been one of several initiatives that have transformed engagement and retention for our brokers, and lending labs represents the next step in expanding our capabilities with data-driven, personalised solutions.”
Last January, Dashly founder and chief executive Ross Boyd said: “The partnership has already achieved great results, and we’re excited to see it evolve further.”
In today’s trading update, MAB also said it expects to report profit before tax of approximately £35.8m for 2025, an increase of 12% in the prior year.
It highlighted further acquisitions that MAB made during 2025, including taking majority ownership of Heron, its appointed representative with the highest productivity.
MAB also took over new-build specialists Evolve and Meridian.
It invested in the expansion of broker First Mortgage through its acquisitions of Lucra and Kinleigh Financial Services.
In addition to this, it took a majority stake in UK MoneyMan to boost its later-life proposition and invested in female-led brokerage The Mortgage Mum.
The combined cash consideration of all its recent investments and acquisitions was £12.4m.
Commenting on the Dashly deal, Brodnicki says: “Dashly’s data hub and mortgage monitoring tool align perfectly with our plans to widen our reach and add continuously increased value to existing and future customers.
“Dashly have a strong and ambitious team, and we have an exciting roadmap we are working on together.”