Finova the mortgage tech provider, has introduced a new brand identity. It follows the merger with MSO (a carve out from Iress).

The two businesses now operate under a single unified brand – Finova – and will continue to support more than 60 banks, building societies, specialist lenders and equity release providers, as well as over 550 brokerages across the UK.

As part of the rebrand, Finova has consolidated and refreshed its product suite.

Finova Lending now serves as the umbrella for its mortgage origination platform, offering two options; its whole-market lending solution (formerly Apprivo), and MSO, the residential origination platform.

Decisioning (formerly Optimo) offers advanced, decisioning tools that help lenders assess risk, adjust product parameters, and streamline processing. It is available fully integrated into Finova Lending or as a stand-alone solution that can integrate with other origination systems – even those that compete with Finova Lending.

Finova’s existing products for lenders – Savings, Servicing, and Intermediary Manager – retain their names and remain core parts of the Finova suite.

For brokers, Broker CRM continues to provide a dedicated CRM platform for intermediaries.

Broker Payments, formerly Finova Mortgage and Payment Services, remains Finova’s solution for managing payment flows between lenders and brokers.

Finova executive chair Paraag Davé commented: “This is a new era and defining moment for Finova, following a year of significant transformation for the business. Our rebrand reflects our scale, momentum and ambition to continue powering the future of mortgage and savings technology.”