Buyers have a variety of reasons for wanting homes with acres of land. From farming to the desire for privacy, they want space to work and enjoy life. To market these home effectively, agents must consider factors such as curb appeal, land use restrictions, and trying to showcase all the features of vast property. Discover how to use video to market houses for sale with acreage.
Create a Stellar Video Presentation
Video presentations must be compelling and comprehensive to get buyers to pay attention to. As fewer large properties become available, the demand increases. Buyers want to know the property will suit their unique needs. Stellar video tours allow buyers to visualize the layout of the property and its possibilities. Use one or more of these video techniques to promote the focal points of a house with acreage.
Connect Buyers With Video Listings
Once an agent creates an impressive video, sharing it puts the property in front of more eyes – and potential buyers. Because large land purchases attract certain types of buyers, it is crucial to spread the word about the availability of the property. Smart investors recognize when an opportunity to own more land arises. Use some of the following ways to get more viewers and remember to include a call to action with contact information.
Be Prepared for Responses
People who purchase homes with acreage have a vision in mind. Get to know land use regulations, property values, and other factors these buyers want to know. Be prepared to answer questions about the history, use, and condition of the property. Have a list of local resources handy to share with buyers, such as inspectors, appraisers, contractors, lenders, and other key players. An agent who becomes a valued resource is sure to get great word-of-mouth. Learn how to use video to market houses for sale with acreage and start to corner this exclusive niche market. Research everything from land use to video trends to attract new business and stay connected with past buyers to provide updates – and remind them to send referrals.
