Aviva and NatWest Group have agreed a five-year partnership for the distribution of Aviva protection insurance products via NatWest’s UK retail banking brands NatWest, RBS and Ulster Bank.
The deal builds on the current protection partnership between NatWest Group and AIG Life, now owned by Aviva.
The partnership is effective from Autumn 2025, when bank and mortgage customers for the three retail brands will be able to purchase term life insurance, critical illness cover and guaranteed over 50s life insurance provided by Aviva.
The protection products will provide customers with Aviva’s Digicare+ app1, to help them detect, manage and prevent health and wellbeing problems.
NatWest, RBS and Ulster Bank customers will be able to purchase protection cover through a quick and easy journey, either through their mobile banking app which will pre-populate their information, online or over the telephone. A term life insurance quote will also be built into customers’ digital mortgage applications.
NatWest Group head of proposition and protection Lloyd Cochrane commented: “This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need. We look forward to rolling this out across 2025 and working with Aviva to optimize this new service.”
