Burrow is part of the DPR group and provides customer on-boarding as a service technology. It says this is the UK’s first ever digital journey that allows a mortgage lender to score, rank and convert website visitors, 24 hours a day, seven days a week.

The user-interface enables lenders to accurately pre-qualify customer mortgage enquiries with an easy to adopt ‘plug and play’ solution, without the need to integrate into core banking platforms; although a fully integrated option is also available.

Customers visiting lender websites, are taken through a short conversational form resulting in a personalised Mortgage Report that includes eligibility assessment, a maximum loan, and tailored product options. Behind the scenes, the customer is scored and ranked, to better support lenders to tailor and manage their customer contact strategy.

Colin Field, chief executive officer, Saffron Building Society, said: “As a regional, mutual building society, we pride ourselves on service and customer centricity. We take a traditional, yet digital approach to serving our customers which also applies to our underwriting approach.

“Burrow will enable us to revolutionise our customer-approach, resulting in better customer experiences and tools that reduce mortgage appointment times, without sacrificing the quality of advice.”

Pradeep Raman, director of digital solutions at DPR said: “We’re really pleased to partner with Saffron to help them communicate their unique mortgage products and service to customers, online.

“Within minutes, Burrow is able to understand an applicant’s needs and showcase applicable niche products whether that is for self-employed, self-build or houses of multiple occupation.

“We believe that our solution can speed up the pace of digital transformation whilst empowering lenders to improve customer outcomes and increase operational efficiency.”