Mortgage platform Smartr365 has launched a white-label brand that allows brokers to create bespoke marketing material.

The firm says its HomeBuyer brand allows brokers create personalised marketing content with digital templates, along with branding all client-facing tools on Smartr365, through the HomeBuyer Hub.

Features that can be branded include email banners, social media content, and posters. These can also be customised with a second firm’s logo for joint marketing, as well as a unique QR code or weblink to directly connect leads to a broker business. 

This service is available at no extra cost to Smartr365 users.

Advisers can also tailor other parts of Smartr365 such as Client Portal and FactFind to their branding.

The HomeBuyer Hub contains a booklet that explains the workings and benefits of Smartr365’s HomeBuyer app, which can also be customised.

Smartr365 chief executive Conor Murphy says: “The fierce competition in today’s mortgage market brings the importance of marketing to the fore.

“We are therefore extremely proud to share our latest innovation to help users create bespoke materials that amplify the reputation and awareness of their work at no additional cost, and together with the HomeBuyer app transform a broker’s lead generation.

“The ability to customise client-facing tools to deliver a tailored user journey is another key part of this and adds to the overall Smartr365 experience for both broker and borrower.”