Habito has revealed a new look through a rebrand that includes a rework of its logo, website and user experience.
The company says the creative angle, developed by Uncommon Creative Studio and artist Saiman Chow, has been inspired by a “phantasmagoric aesthetic” and “the transformational way Habito fights against mortgage hell every day.”
“If mortgage hell is a nightmare, Habito is a euphoric dreamscape,” Habito says.
Habito chief marketing officer Abba Newbery says: “We loved this aesthetic the moment we saw it. The imagery and user experience at times feel like something from a dream which to me is the perfect antidote to the hell, stress and confusion mortgages can cause.
“Our advertising deliberately and dramatically reflects a lot of that hell. We want people to feel like they’ve stepped away from that when they come to Habito. Our products and services have been described as out of this world. And this definitely feels other-worldly yet designed with anyone who wants to own a home in mind.”
And Uncommon Studio co-founder Nils Leonard explains: “The founder Daniel created Habito to save people from the hell of getting a mortgage.
“[Therefore], when we were creating the Habito experience we wanted to create the most badass version of heaven. Less the trumpets and angels, a more distinctive, euphoric experience. We built a new icon, the flying H from the existing brand assets to make the app icon more memorable and distinctive, and evolved the winged keys and the brand aesthetic to be more beautiful, moving and modern.”
Habito adds that the new look will feature alongside the existing ‘Hell or Habito’ campaign, launched in September 2018.
