In this new role, Andrews will oversee the introduction and management of third-party partnerships, while continuing to lead the marketing strategy for OMS. She will manage and nurture relationships with key third-party integration partners, drive client outcomes by ensuring all partnerships deliver maximum value and identify new collaboration opportunities.

Additionally, she will be responsible for training and development initiatives, cross-functional collaboration, and strategic planning

Andrews’ expertise in financial services marketing, brand positioning, and compliance with FCA guidelines will also continue to play a critical role in supporting OMS’s ambitious growth goals and enhancing customer journeys through digital and social media channels.

OMS managing director Neal Jannels commented: “Jodie is a natural fit to manage the relationships with our key partners.  Her deep understanding of the financial services industry, combined with her strategic insight and dedication as well as her customer-focused approach, has already had a significant impact on our business.”

Andrews (pictured) added: ” My focus will be on fostering strong, collaborative relationships that enhance the value we deliver to brokers and lenders, while also ensuring our marketing strategies align with our growth objectives. I look forward to building on the great work we’ve done so far and further enhancing the value and reach of OMS.”